Jon Taffer knows a stand-out spirit when he tastes one. After all, he’s spent years transforming bars from the brink of closure into profitable businesses, a mission that is so often inspired by the perfect pour. It was while producing one of his many episodes of Bar Rescue that Taffer and his chefs were experimenting in the kitchen after a long day of production — it’s the relentless creativity during these after-hours moments where many great culinary ideas originate.

A concept came to him, a way to fuse an indulgent favorite ingredient with the bold complexity of whiskey. When he did, the result was a delicious sensory journey that had to be shared. And just like that, Taffer's Browned Butter Bourbon — a match made in culinary heaven — was born.